Senin, 09 Januari 2012

When Marketers Take Their Gloves Off

By Marie Elwood Four. Billion. Dollars. According to a recent article in the Atlanta Journal Constitution, that is how much cash Verizon and ATT spent in their cutthroat marketing wars for the $150B American wireless market. Verizon landed the 1st blow with their smash "There's a Map for That" advertising campaign, which was then answered with a non-stop barrage of ATT

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