What are the differences between SEO and PPC campaigns?

By Ewan Calderwood SEO and PPC may just seem like two more confusing abbreviations in the world of digital jargon, but they are both very important. Used for help increase online traffic flow to websites, SEO (Search Engine Optimisation) and PPC (Pay-Per-Click) are two digital marketing campaigns that can ultimately increase business. SEO is the more popular of the two; a digital marketing