Sabtu, 11 Februari 2012

The Importance Of Trade Shows For Companies

By Ariel Dess Participation in a trade show, or even sponsorship of one, costs a company money. With the economy slumping, one of the cost-cutting options a company is likely to consider is bowing out of trade show involvement. However, cancellation of a trade show appearance can be a self-defeating action. Executives of companies large and small need to stick to the basics and do a cost-benefit

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